30 Best Products To Buy At Ulta During The 21 Days Of Beauty Event
Your spring skincare shopping list starts here…
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It’s that time of year again—Ulta Beauty’s 21 Days of Beauty Event kicked off on March 7, 2025, and runs…well, 21 days (or until March 27). The best part about this sale—aside from amazing deals on our favorite skincare products—is that it comes right as the seasons are changing. With cold, skin-drying winter days hopefully in the rear view mirror, the spring is the ideal time to refresh your haircare and beauty products.
The spring Ulta sale can also be a great time to try out any new makeup looks, fresh hairstyles, or even new nail polish colors that you might have been eyeing. Many of these items are affordable ways to update your daily routine and can have a positive effect on your overall mood and wellbeing. After all, who doesn’t need a little self-care?
With so many options to choose from, if you don’t know which beauty products to buy at Ulta—have no fear! We’ve rounded up a few of our favorites to give you inspiration and help you choose a little gift for yourself during the Ulta sale!
Price Reference (average price):
$ | Under $10
$$ | Between $10-$25
$$$ | More than $25
the Best Products at Ulta During The 21 Days Of Beauty Event 2025
Image: Ulta
KP Bump Eraser Body Scrub with 10% AHA
First Aid Beauty
Price: $$$
I’m not immune to the “TikTok made me buy it” trend, so I found myself happily adding this body scrub to my cart. The formula has 10% alpha hydroxy acid to smooth skin by exfoliating and glycolic and lactic acids to brighten skin and aid with hyperpigmentation.
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Discoloration Correcting Body Treatment
Good Molecules
This brightening cream is made for your body (as opposed to a facial cream) and supports cell turnover for healthy skin.
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Buff & Brighten AHA/BHA Body Exfoliating Pads
Sweetspot Labs
Sometimes you only need a little exfoliation, so these pads are perfect for those looking to reduce razor burn or dark spots.
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Glow Stick Sunscreen SPF 50 PA++++
Supergoop
Price: $$$
Sunscreen needs to be an essential part of any skincare routine. Supergoop’s Glow Stick has SPF 50 and doesn’t leave the dreaded white cast on skin or clog pores, causing breakouts. It even works well if you need to touch up your sunscreen application throughout the day.
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Clear Sunscreen Stick SPF 50+
Shiseido
You can apply this clear sunscreen under or over makeup for the ultimate skin protection.
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Sunscreen Face Stick SPF 30
Sun Bum
Sun Bum’s signature coconut and banana scent is packed into this water-resistant, SPF 30 sunscreen stick.
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Lash It Loud Volumizing Mascara
e.l.f. Cosmetics
Price: $
Finding a mascara that is the perfect amount of lengthening and volumizing can be a challenge. Add in the fact that not everyone benefits from a dark black mascara? The search feels almost impossible. But this one checks all the boxes.
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Better Than Sex Mascara Chocolate
Too Faced
This mascara has an hourglass-shaped applicator to boost volume and lengthen lashes.
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Highly Rated Anti-Gravity Mascara
Milani
This brown mascara is part of Conscious Beauty at Ulta, meaning that it is vegan, cruelty-free, and uses clean ingredients.
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Over Night Hydrating Sleep Mask
Bubble
Price: $$
This sleeping mask is the ideal combination of a moisturizing cream and a brightening skin mask. It’s formulated with seemingly unusual ingredients, such as maple sap (to protect your skin barrier) and Mandelic and Kojic Acid (for exfoliation). However, they combine to form a powerful overnight treatment that makes skin feel smoother, look brighter, and instantly refreshed — without clogging pores of sensitive skin.
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Black Tea Firming Overnight Mask
Fresh
This mask has moisturizing and firming ingredients that work while you sleep.
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Ultra Facial Overnight Hydrating Mask with 10.5% Squalane
Kiehl’s
This is a fragrance-free heavy-hitter that is especially effective for those with dry skin—thanks to sugar cane-derived squalane.
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No.4 Bond Maintenance Shampoo
Olaplex
Price: $$$
With its signature bond-strengthening and nourishing formulas, Olaplex is one of the biggest names in haircare. The No. 4 Bond Maintenance Shampoo is one of the best Olaplex products because it repairs hair and makes it feel salon-clean after each wash. Oh and did we mention that the shampoo and conditioner both smell great? you’ll find both in our shower.
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Restructuring Bond Repair Shampoo
Alterna
This formula includes sustainably and ethically-sourced Maracuja Oil for smooth, repaired tresses.
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Unbreakable Bonds Bond Building Shampoo
Ouidad
This fragrance-free and hypoallergenic shampoo delivers stronger strands of hair without irritation, perfect for those with allergies and/or sensitive scalps.
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Ocean Cleanser
OSEA
Price: $$$
The Malibu-based brand, OSEA, makes some of the best skincare products if you want to add a bit of luxury to your beauty routine. The cleanser uses ingredients like superfood seaweeds and jojoba seed for a cool and gentle wash, while chemical exfoliants leave skin feeling fresh and clean. While it may be on the higher end of your budget, it is well worth the price tag. It is great when paired with an oil cleanser, too!
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Skin Resurfacing Cleanser
Dermalogica
Dermalogica’s exfoliating lactic acid cleanser will make your skin look brighter and smoother with every use.
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Insta-Dri Hershey's Nail Polish Collection (Color: Polka Dazzle)
Sally Hansen
Price: $
With spring and Easter right around the corner, we can’t help but fall madly in love with this candy-themed collaboration. The light, shimmering colors are perfect for a spring manicure, and this chunky sparkle polish can be a fun top coat over your favorite color or, when applied in multiple layers, a thick confetti-like polish that rivals Easter eggs!
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RapiDry Quick-Dry Lacquer (Color: Stop, Drop, n’ Whoa)
OPI
Price: $
OPI is another renowned nail polish brand that never seems to let us down. Not only does this line come in a color array that screams spring and summer, but the Quick-Dry formula dries in just 60 seconds for a manicure on the go.
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Expressie Quick-Dry Nail Polish (Color: Express To Impress)
Essie
Price: $
Another polish that dries ultra-fast, this polish also uses a unique angled brush to help you apply the nail color more precisely. We’ll take three, please.
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Hyaluronic Acid 2% + B5 Hydrating Serum
The Ordinary
Price: $
Hyaluronic acid is a powerhouse ingredient for smooth skin all year long. Vegan and cruelty-free, it’s often a key ingredient in lightweight facial serums, but it can be just as beneficial for your skin on its own. The Ordinary’s 2% Hyaluronic Acid is ultra-affordable and easy to use—simply pat it onto damp skin after cleansing and before moisturizing.
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Hydrating Hyaluronic Acid Serum
CeraVe
Hyaluronic acid and vitamin B5 will make your skin feel smoother, softer, and more hydrated.
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Stay Hydrated Hyaluronic Acid + NMF Serum
Honest Beauty
This cruelty-free, EWG-Certified serum helps keep your skin’s moisture from fading.
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Roses 'N Honey 3-Piece Mini NUDIES Kit
NUDESTIX
Price: $$$
Multitasking makeup products are superior to others because they do it all (or at least many things). This creamy trio of makeup crayons work as a blendable blush, eye color, and lip color. Depending on the shade of your skin, you may even be able to use the honey neutral shades as bronzer or highlighter.
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Desert Island Duo Blush + Bronzer Stick
DIBS Beauty
A dual-ended blush and bronzer stick that’s perfect for carrying on the go.
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The Multiple
NARS
A versatile pink creamy stick that can be used on your eyes, cheeks, and lips without any greasy or oily residue.
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ZigZag Headbands
Kitsch
Price: $
These plastic headbands are perfect for keeping hair out of your eyes. They don’t squeeze tightly, making them comfortable, even if you wear them for hours at a time. The wavy design creates a fun, unique look, but also gives hair a bit of volume.
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Zig Zag Headbands
Kitsch
Price: $
This two-pack of the same Kitsch headbands are made for those with lighter hair colors.
